He who gains a victory over other men is strong; but he who gains a victory over himself is all powerful.
Fail to honor people,they fail to honor you; but of a good leader, who talks little, when his work is done, his aims fulfilled, they will all say, 'We did this ourselves.'
Because of deep love, one is courageous. Because of frugality, one is generous. Because of not daring to be ahead of the world, one becomes the leader of the world.
Arms are instruments of ill omen. When one is compelled to use them, it is best to do so without relish. There is no glory in victory, and to glorify it despite this is to exult in the killing of men. When great numbers of people are killed, one should weep over them with sorrow. When victorious in war, one should observe mourning rites.
The leader shows that style is no substitute for substance, that creating an impression is more potent than acting from one's center.
Pride attaches undue importance to the superiority of one's status in the eyes of others; and shame is fear of humiliation at one's inferior status in the estimation of others. When one sets his heart on being highly esteemed and achieves such rating, then he is automatically involved in fear of losing his status.