The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action, and every institution formerly taken for granted. Everything is changing: you, your family, your education, your neighborhood, your job, your government, your relation to the others. And they're changing dramatically. The more the data banks record about each one of us, the less we exist. The new media are not bridges between man and nature; they are nature. The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality. When producers want to know what the public wants, they graph it as curves. When they want to tell the public what to get, they say it in curves. The computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop. | 
