The key for us, number one, has always been hiring very smart people.
The message that personal computers can do neat things, that software is great stuff, that there's an exciting opportunity here and Microsoft is involved in it, that's a worthwhile message for Microsoft to get out.
The opportunity to engage people who are very far away from each other and yet might have interesting information is better here than has ever been possible.
The PC will continue to evolve. In fact, you'll think of it simply as a flat screen that will range from a wallet size device to a notebook, to a desktop, to a wall. And besides the size of the screen, the only other characteristic will be whether it is wired to an optic fiber or operating over a wireless connection. And those computers will be everywhere. You can find other people who have things that are in common. You can post messages. You can watch shows. The flexibility that this will provide is really quite incredible. And already there is the mania in discussing this so called 'Information Highway' which is the idea of connecting up these devices not only in business, but in home, and making sure that video feeds work very well across these new networks. So we've only come a small way. We haven't changed the way that markets are organized. We haven't changed the way people educate themselves, or socialize, or express their political opinions, in nearly the way that we will over the next ten years. And so the software is going to have to lead the way and provide the kind of ease of use, security, and richness that those applications demand.
The people who resist change will be confronted by the growing number of people who see that better ways...are available thanks to technology.
Kids are taking PCs and the Internet to new heights. They're the ones that are designing the cutting-edge web sites. They're the ones that are pushing forth things like digital music, digital photos, instant messaging; and they will take this tool in directions that we don't even expect.
Our success has really been based on partnerships from the very beginning.