In the Phaedrus, Plato argued that the new arrival of writing would revolutionize culture for the worst. He suggested that it would substitute reminiscence for thought and mechanical learning for the true dialect of the living quest for truth by discourse and conversation.
In this electronic age we see ourselves being translated more and more into the form of information, moving toward the technological extension of consciousness.
It is the framework which changes with each new technology and not just the picture within the frame.
Jobs represent a relatively recent pattern of work. From the fifteenth century to the twentieth century, there is a steady progress of fragmentation of the stages of work that constitute "mechanization" and "specialism." … But under the conditions of electric circuitry, all the fragmented job patterns tend to blend once more into involving roles or forms of work that more and more resemble teaching and learning….
The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
All media exist to invest our lives with artificial perceptions and arbitrary values
Typewriter is a means of transcribing thought, not expressing it.
The movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.